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Pioneer launches second generation industrial DVD-Video Player
The Pioneer DVD-V7400 Maximizes the Power of the DVD-Video Format with Expanded Features and Increased Reliability Offered at the Same Price Point as Its Predecessor.

LONG BEACH, CALIF., Dec. 31, 1999 - Pioneer New Media Technologies, the recognized leader in industrial optical disc technology, today announced the second generation of its industrial DVD-Video player. The DVD-V7400 builds upon the legacy started by its predecessor, the DVD-V7200, providing users with several new features and capabilities not present in the first generation product. 

The expanded features of the DVD-V7400 are based on the data received from extensive market research and customer input. The addition of these significant features secure the DVD-V7400 as the leading choice for developers and integrators who are working with DVD-Video technology in industrial applications. 

Increased Durability
The high reliability of Pioneer's industrial DVD-Video player has made it ideal for use in training facilities, corporate presentations, education, exhibition halls, retail stores and kiosks. This high level of durability makes the DVD-V7400 ideal for industrial applications that require constant operation in enduring environments. 

"Pioneer's DVD-V7400 sets the new standard for industrial DVD-Video players in the marketplace. We listened to what developers, systems integrators and end users said they wanted from a professional DVD-Video player," said Linda Toleno, vice president of sales and marketing for Pioneer's Industrial Video Division. "Then we went back to the drawing board and improved on the DVD-V7200, which has revolutionized the development of DVD-Video technology and industrial applications. The DVD-V7400 picks up where the first generation product left off."

Expanded Features of the DVD-V7400
One of the leading features of Pioneer's second generation industrial DVD-Video player is its component video output capability (Y, C-R, C-B), for applications that require content with high-end video output. Component video gives the professional user full access to the superior video quality of DVD, and the three separate terminals allow for connection to professional and broadcast video monitors, as well as to advanced display systems like plasma panels and video walls. 

Pioneer's second generation DVD-Video player features both NSTC and PAL video playback. An NSTC or PAL external black burst sync signal can be applied through the EXT SYNC IN terminals to enable clean switching with other video sources. Pioneer's previous industrial player supported only NTSC video playback, which meant that certain international projects hit roadblocks if all content was not produced for the NSTC format.

Audio features have also been expanded in the DVD-V7400. In addition to the Pulse Coded Modulation (PCM) and Dolby Digital audio formats, the DVD-V7400 now supports digital audio out in the Digital Theater Systems (DTS) format. 

New User Features
For added flexibility, the timer memory in the DVD-V7400 has been expanded to accommodate up to 24 events per week. Users can distribute the commands throughout the week as required by their specific application. This expanded timer function is ideal for exhibits and point-of-purchase applications that rotate frequently and are self-starting. 

The DVD-V7400 is able to track user selections and store the data in the player's non-volatile Flash RAM memory. The data can then be retrieved to evaluate user selections and preferences. This function plays a valuable role in a variety of kiosk, in-store display and training applications.

The list of disc media that can be read by the DVD-V7400 also has expanded. Pioneer's second generation player now reads conventional CD-R discs in addition to DVD-R (3.95GB and 4.7GB) and CD-RW discs.

Since Pioneer's new DVD-Video player maintains many of the unique capabilities of the first generation product, the DVD-V7400's suite of features work together to form a powerhouse of an industrial player. Special features like mouse and keyboard control; frame search capability; video blackboard functions and DVD barcode/LaserDisc barcode compatibility remain in the DVD-V7400. Developers, systems integrators and end users did not have to "trade" one set of important features for another. The DVD-V7400 is truly an enhanced version of its predecessor. 

Like Pioneer's original industrial DVD-Video player, the DVD-V7400 is well-suited for a variety of industrial applications - particularly interactive displays and individual workstations. The player is ideal for touchscreen applications where users select on-screen buttons designed into DVD-Video programs for kiosk, training and point-of-purchase applications. 

About Pioneer New Media Technologies
The Industrial Video Division of Pioneer New Media Technologies Inc., headquartered in Long Beach, Calif., is the leader and technical innovator in optical disc technology for the industrial market. Pioneer New Media Technologies Inc., is a subsidiary of Pioneer Electronic Corporation. 

For more information on Pioneer's DVD-V7400 player and other industrial products from Pioneer New Media Technologies, visit our web site at www.pioneerusa.com or call (310) 952-2111.




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