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Creative Ships Industry's First Internet-Centric MP3 Keyboard

BlasterKey MP3 Now Available at http://blasterkey.creative.com and Major Music Retailers, Check Out Latest Attractive Online Promotions

MILPITAS, Calif., March 7 /PRNewswire/ -- Creative Technology Ltd., the leading provider of Personal Digital Entertainment solutions, today announced that the BlasterKey MP3 Keyboard will now be available online and at major music retailers. This first-ever Internet-centric MP3 keyboard has generated strong interest and excitement among music dealers, and garnered several rave reviews since it was first showcased at the Winter NAMM 2000 show in early February.

Even without formal music training, users can learn new songs, create music using different music styles and fun mixes, and record their creations in MP3 format. All these can be accomplished in a matter of a few simple clicks. They can also download new musical content, and in future, software upgrades from www.blasterkey.creative.com. Targeted at beginners, music lovers and Internet MP3 enthusiasts, this intelligent 49-note MIDI keyboard features interactive educational software. Together with Creative's Sound Blaster® Live!, BlasterKey MP3 offers the unique Environmental Audio eXperience(TM) which dramatically enhances audio quality, resulting in a truly immersive listening experience

"BlasterKey MP3 is the industry's first affordable, powerful and complete MP3 music solution which allows you to continually upgrade your keyboard with new downloadable content and software," said Scott Emmerman, VP of Sales and Marketing, Americas at E-mu Systems. "Its low price, ergonomic, user-friendly design and bundled interactive software makes it very popular," he added.

"Music Sales Limited is delighted to be working with Creative on this Internet-centric educational product. If you want to learn music properly, it should be fun. What Creative is doing with BlasterKey MP3 coupled with our content does exactly that," said Julian Haslam, the Special Projects Manager for Music Sales Limited, An International Company.

Not To Be Missed: Special Introductory Online Promotion

From 3 to 25 March, buyers can look forward to a one-time introductory offer: a free 5-CD SoundFont® collection called "Module Mania", when they purchase the BlasterKey MP3. Featuring the hottest 640 Presets from E-MU's Proteus® 1,2,3, Vintage Keys and Planet Phatt series of sound modules, this collection is worth US$100 and offers a wide selection of high quality sounds for music creation with the BlasterKey MP3. Visit http://blasterkey.creative.com for details.

Latest Reviews

"... 9 out of 10 stars for overall impression value and ease of use! Learning curve: less than 20 minutes ..." - Sonic Control

"... it could become the de facto music lesson hardware ..." - Mars Online

"... one of the more innovative and integrated solutions for learning basic MIDI music and basic recording/publishing that is out there for beginners and it deserves its place in the spotlight ..." - Sonic Control

"... not only is it simple to use, the user interface is well laid out, with big, bright descriptive icons and buttons which are intuitively designed to resemble the same buttons that appear on the keyboard. These allow you to switch between instruments, rhythms, apply intros, endings and fills and so on ..." - Sonic Control

"... Blasterkey MP3 does everything my daughter's keyboard does and a whole lot more for only half the price ..." - Tenhauser.com

"... for what you pay, an estimated street price of US$99, you get a very good keyboard ... better than most similar ones ..." - Sound Blaster Live! Center

Pricing & Availability

Creative BlasterKey MP3 will be available in the United States of America through Creative's subsidiary E-MU/Ensoniq's music retailers. BlasterKey MP3 is available now at http://blasterkey.creative.com and at major music retailers across the USA at an estimated street price of US$99.

About Creative Technology

Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the "Blaster" family name. With the new Sound Blaster® PCI Standard, Creative has produced a solution that utilizes a combination of hardware and software, for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa. For more information, visit Creative's website at www.creative.com

This announcement relates to products being launched in the United States of America. The product names contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements.

Sound Blaster and Blaster are registered trademarks of Creative Technology Ltd. in the U.S. and other countries.

E-mu Systems®, EMU®, ENSONIQ®, the E-MU/ENSONIQ logo, are trademarks owned or exclusively licensed by E-MU/ENSONIQ, registered in the United States as indicated by (R) and in numerous other Countries worldwide. Creative and BlasterKeys® are registered trademarks registered worldwide, owned or exclusively licensed by Creative Technology Ltd.

All other trademarks or registered trademarks are the property of their respective owners.

SOURCE: Creative Technology Ltd.




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