NCP's Top Selling Tae-Bo Fitness Video Library to be Copy Protected
SUNNYVALE, CA (March 21, 2000) - Macrovision Corporation (NASDAQ: MVSN) announced today that NCP Marketing Group, a leader in direct response television marketing, has renewed its agreement to copy protect its videocassettes and DVDs. NCP Marketing Group is responsible for producing and distributing the popular Billy Blanks Tae-Bo Video Library, which Billboard magazine cited as the best selling fitness video for 1999 and the number two video for overall sales in 1999.
Tae-Bo, the revolutionary fitness system featuring seven-time world martial arts champion Billy Blanks that combines boxing, Tae Kwon do and aerobics, has taken the world by storm. Over the past two years, Tae-Bo has become an international phenomenon, available in more than 33 countries and 11 languages. The Tae-Bo video collection also includes Tae-Bo JUNIOR for kids, Tae-Bo GOLD for mature adults, and the new Tae-Bo LIVE! four-tape set. Also in development are Tae-Bo from a CHAIR and COMBAT Tae-Bo.
"The Tae-Bo Video Library series continue to be one of the hottest titles to hit the sell-through market during the past year. The fitness video's popularity made it very important for NCP to use copy protection in order to help maximize sales revenue and help control the distribution and quality of its programming." said Richard Matuszak, Vice President of Sales and Marketing at Macrovision. "We know from working with many customers who offer their videocassette titles via direct response channels that deterring illegal duplication is an important component of their success and is essential for opening up new markets."
"Macrovision's copy protection provides us with an important tool in the fight against unauthorized copying," said Mark Amuso, Vice President at NCP Marketing Group. "With the expectation of selling millions of sets of the new Tae-Bo products through worldwide distribution, we needed a copy protection solution like Macrovision's to help us enter territories that would otherwise have not been available."
Macrovision is best known for the videocassette version of its copy protection technology, which is used by every Motion Picture Association of America (MPAA) studio on some or all of their videocassettes releases. Macrovision's videocassette copy protection has been applied to over 2.7 billion videocassettes. In the U.S., over 1,500 corporate, educational, and special interest rights owners apply the copy protection technology to their packaged media. Macrovision's DVD copy protection was introduced in 1997 and has been utilized on over 75 percent of all DVDs produced worldwide in the past year-more than 130 million DVDs in total.
About NCP Marketing Group
NCP Marketing Group, based in Canton, Ohio produces the Billy Blanks' Tae-Bo infomercial and holds the exclusive worldwide rights to Tae-Bo branded fitness videos and products.
Blanks is the winner of seven world martial arts championships and 36 medals in international competition. He has appeared in more than 20 feature films, demonstrated his fitness routines to television hosts from Oprah Winfrey to Barbara Walters, and is one of the most sought after fitness trainers in the world.
Additional information about Tae-Bo products can be obtained on the Internet at www.taebo.com
About Macrovision Corporation
Macrovision Corporation develops and markets content copy protection and rights management technologies and products to prevent the unauthorized duplication, reception or use of video and audio programs and computer software. The company provides its products and services primarily to the home video, pay-per-view, cable, satellite, video security, consumer multimedia and application software markets. Macrovision has its headquarters in Sunnyvale, California with subsidiaries in London and Tokyo.
All statements contained herein, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company's behalf, that are not statements of historical fact, constitute "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such risks and uncertainties are outlined in Macrovision's Annual Report on Form 10-KSB for 1998 and its Registration Statement on Form S-3, both as filed with the Securities and Exchange Commission. These factors may not constitute all factors that could cause actual results to differ materially from those discussed in any forward-looking statement. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
Note to Editors: Additional background information on Macrovision Corporation can be obtained from our Web Site at www.macrovision.com.