Alera Technologies Granted Exclusive Marketing Rights to NTI DriveBackup!
VAN NUYS, Calif.--(BUSINESS WIRE)--Jan. 8, 2001--NewTech Infosystems Inc., a premier developer of CD-Recordable and related software, has granted Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, Marketing Rights for NTI DriveBackup!.
Alera Technologies will include the new NTI DriveBackup! exclusively as an added benefit with special configurations of its high performance CD-R and CD-RW media.
"NTI DriveBackup! is powerful, easy to use, and an unprecedented value when included with the purchase of CD recording media that is available only from Alera Technologies," stated Perry Solomon, president and chief executive officer of Alera Technologies.
Bill Yao, president and chief executive officer of NTI, stated, "CD-R/RW drives and media provide the least expensive storage method for the desktop/notebook environment and virtually every desktop/notebook could easily have its own recorder, application and backup schedule.
"We believe that Alera Technologies' total CD-Recording solutions, market understanding and customer relationships make them the an ideal partner to expand our thrust into the data storage management software arena."
DriveBackup! includes a Media Rotation feature that enables users to backup an unlimited amount of data on multiple CDs. Also included is a "Find Files" function to make it easier to locate specific backed-up data and a Bootable CD feature that makes it easy to create a CD that can be used to reboot the PC in case of a system crash. NTI DriveBackup! is a $49.99 retail value.
Alera Technologies will include a free download of NTI DriveBackup! with the purchase of its Color-Coded CD-R Media 10 pack (Part No. 110101). The color coded media 10 pack includes two each of five self organizing pastel colored 1x-16x certified, 80 minute/700MB media. The media are in clear slim line jewel cases for easy identification of the contents making it easy to organize your backups or other data. ESP $7.99
A free download of NTI DriveBackup! is also included with Alera Technologies high speed 4x-10x CD-RW Media five pack (Part No. 140100). This new 10x ReWriteable media is certified to work with the new high speed ReWriteable drives that bear the High Speed Compact Disc logo. ReWriteable media are best in many backup scenarios in that older versions of data are constantly being overwritten. ESP $8.29
These products will be shipping early in Q1, 2001 and will be available soon at www.aleratec.com and leading retailers.
About Alera Technologies
Alera Technologies, LLC is a leading developer and manufacturer of "Prosumers' Choice" solutions for optical recording offering highly differentiated leading edge extensions of this technology. Alera's exciting new DVD and CD Recording and Duplicating solutions are creating a new standard in the industry with professional strength solutions at consumer prices.
The Alera offering is augmented with advanced high performance CD and DVD media and unique, useful accessories.
Alera Technologies has headquarters at 7949 Woodley Ave., Van Nuys, Calif. 91406. For more information visit www.aleratec.com. E-mail [email protected].
Toll Free Phone: 866/77-ALERA or FAX: 818/475-5205.
NTI has provided CD recording solutions since 1993. Currently, the company focuses on CD-ROM, CD-R mastering and related software solutions for data and multimedia applications. NTI CD-Maker, NTI's flagship product (for recording audio, video and data) is bundled by a significant number of major drive and system manufacturers.
CD-Maker supports disk-at-once, track-at-once, session-at-once, and drag-and-drop packet writing capabilities. For more information on NTI products, visit www.ntibackupnow.com or www.nticdmaker.com. For more information on NTI, go to www.ntius.com.