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Macrovision Expands Its Software Business In China & South-East Asia

Keith Lien Appointed as General Manager of Macrovision Taiwan Branch

SUNNYVALE, Calif.--(BUSINESS WIRE)--May 21, 2001--Macrovision Corporation, the world leader in digital rights management technologies, announced today the opening of its Taiwan Branch Office to expand its software businesses encompassing copy protection, digital rights management, electronic license management, electronic license distribution and software asset management products for the consumer interactive software and enterprise software markets. In his General Manager capacity, Mr. Keith Lien will be responsible for licensing Macrovision's software products and digital rights management solutions to software publishers and e-Commerce providers of application, interactive software and enterprise software products in Taiwan, PRC, Hong Kong, and South-East Asia. Included among these products are:

  • SAFEDISC® CD-ROM copy protection solution. It has been licensed to over 100 mastering and replication facilities worldwide and is used by many major interactive games software publishers on over 70 million CD-ROMs.
  • SAFECAST(TM) digital rights management (DRM) and security solution for a variety of software, audio, and video products. It includes a wide range of tools that helps publishers encourage trials and generate incremental sales using either CD-ROM or electronic software distribution (ESD) technology.
  • FLEXlm® electronic license management (ELM) and GTlicensing(TM) electronic license distribution (ELD) solutions for independent software vendors (ISVs). These products are in use by over 2,000 ISV customers throughout the world and are offered by Macrovision's GLOBEtrotter division, along with SAMsuite(TM) software asset management tools for business applications. Software vendors have shipped over $40 billion worth of software using GLOBEtrotter's FLEXlm electronic licensing technology.

Mr. Lien has over 10 years of management experience in sales, marketing and technical support in the computer industry. Prior to joining Macrovision, Mr. Lien was the Chief Executive Officer of E3 Interactive, an independent game distributor in Taiwan. Mr. Lien has also held senior management positions in Sales and Marketing with Summit Corporation (an edutainment software developer and publishing company), and with Sony Corporation in Taiwan.

Masao Kumei, Managing Director of Macrovision Asia Pacific Region, congratulated Mr. Lien on joining Macrovision, ``We are very delighted to have Keith Lien on board. He brings to Macrovision's Asian operations a unique combination of management experience and technical skills that are critical for developing and supporting our business in the Taiwan, China, Hong Kong and South East Asia markets. We are confident that Mr. Lien will help accelerate our growth in these regions.''

Mr. Lien received his B.S. degree in Computer Science from the prestigious Chiao-Tung University in Taiwan.

For product information and technical support, please contact Mr. Lien at Macrovision Corporation Taiwan Branch Office, 3F, No.18, Chien-Hsei Street, Shu-Lin 238, Taipei, Taiwan; Tel (+886) 2 2675 6670, Fax (+886) 2 2675 6977, E-mail: [email protected].




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