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Memorex Expands DVD Recording Media Line Up to Include DVD+RW

Memorex Expands DVD Recording Media Line Up to Include DVD+RW

SANTA FE SPRINGS, Calif., Oct. 23 /PRNewswire/ -- Memorex Products, Inc., the U.S. distributor of the well-known Memorex branded media products announced today that it will expand its current DVD product line by offering DVD+RW media. The leader in retail digital media, Memorex entered the recordable DVD media marketplace in late 2000 and currently markets DVD-R and DVD-RAM blank media products. Memorex 4.7GB DVD+RW blank media singles will be available in October 2001 at a suggested retail price of $19.99.

The DVD+RW format recorders or "burners" are planned from Philips, Sony, HP, Ricoh, DELL and Yamaha among others. The +RW DVD format is based upon CD-RW technology. DVD+RW drives can read DVD-ROM, audio CD, CD-R, CD-RW, DVD-R and DVD-RW formatted media. Most (70% of first generation, all second generation and all current version DVD players) home DVD players and computer DVD-ROM players will be able to playback DVD+RW discs.

DVD+RW media can be reliably rewritten 1,000 times and have an expected archive shelf life of 30 years. DVD+RW discs can be recorded in either CLV (Constant Linear Velocity) format for sequential video access or CAV (Constant Angular Velocity) format for faster random data access. Thus optimizing playback for the DVD's contents.

"Our DVD-R and -RAM media sales have far exceeded our expectations," stated Michael Golacinski, president of Memorex. "Now with even more affordable DVD+RW drives being introduced by Hewlett Packard, Sony and Philips, we believe that these new drives will accelerate the growth of this emerging category. Our retailers are reporting that businesses are using our DVD media for daily server backup. Many corporations are also mastering their video intensive distance learning and sales presentations on our DVD media. As evidenced by recent introductions from Compaq and Apple, computer desktops are now offering an integrated DVD recordable drive. Just as we replaced the floppy disk with a CD-ROM and then a CD-R and then CD-RW, we will evolve to a recordable DVD/CD-RW drive," continued Golacinski.

About the DVD+RW Format

HP, MCC/Verbatim, Philips Electronics, Ricoh Company Ltd., Sony Corporation and Yamaha Corporation -- the developers, promoters and leaders in CD-R and CD-RW technology -- are developing the next generation of optical storage technology with the DVD+RW format. The universally compatible, rewritable DVD format enables true convergence between personal computing and consumer electronics products. DVD+RW discs written on a DVD+RW recorder can be read and played on the vast majority of existing and future DVD-video players and DVD-ROM drives. Dell Computer Corp. and Thomson Multimedia, manufacturer of RCA entertainment products, recently joined the companies to actively support and promote DVD+RW. More than 25 additional companies have formally pledged support for DVD+R and DVD+RW technology. Please go to www.dvdplusrw.org for more information.

About Memorex

Memorex is an industry leading manufacturer and marketer of digital media products, computer peripherals and accessories. Memorex continues to maintain its own line of audio and video media products. Since the early 70's, Memorex has been one of the most widely recognized names in the consumer electronics industry. Today, it remains a well-respected brand in both the consumer electronics and computer industries. Memorex is headquartered in Santa Fe Springs, CA, and can be reached by calling 562-906-2800, or visiting the company's web site at www.memorex.com.

Memorex and the Memorex logo are trademarks of Hanny Magnetics (B.V.I.) Ltd. All other trademarks and registered trademarks are the property of their respective companies.

SOURCE: Memorex




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