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Smart and Friendly Rocket Replicator Named Best-Selling CD Duplicator by PC Data
CHATSWORTH, Calif.--(BUSINESS WIRE)--June 29, 1999--The Smart and Friendly Rocket Replicator was named the best-selling CD duplicator on the market, according to both the PC Data Retail Hardware Report and the PC Data Distributor Hardware Report for May, 1999. In addition to the success of the Rocket Replicator, Smart and Friendly is reporting record-breaking sales for its entire line of CD-Recorders.

The Rocket Replicator, which incorporates Smart and Friendly's award-winning 8x CD Rocket technology, operates as a stand-alone unit and does not require a connection to a computer to operate. Also capable of functioning as an external 8x CD-Recorder for either a PC or Macintosh, the Rocket Replicator can duplicate an entire CD in as little as nine minutes.

The distributor report from PC Data (a market research firm based in Reston, Va.) went on to state that 100 percent of distributors included in the survey reported sales of the Rocket Replicator. Both the PC Data Distributor Hardware Report and the Retail Hardware Report include direct register data and are considered by many in the industry to be the most comprehensive and accurate point-of-sale information available. Distributor reports include information from Ingram Micro, Merisel, NACSCORP, and Tech Data. Retailer reports include register information from Best Buy, CompUSA, Fred Meyer, MicroWarehouse, PC Connection, and Staples.

"According to industry analysts, the growing demand for a stand-alone CD duplicator, such as the Rocket Replicator, is being driven by organizations requiring duplication of moderate volumes of discs," said Perry Solomon, President and CEO of Smart and Friendly. "When we introduced the Rocket Replicator, we made it cost effective for organizations to fulfill their own duplication needs. Users with small to moderate duplication needs found themselves able to save a staggering amount of time and money by taking the duplication process in-house.

"While we are very happy with the Rocket Replicator's sales performance, we are equally pleased with the record-breaking sales of our entire line of CD-Recorders," Solomon said. "Six of the top 15 CD-Recorders on the PC Data Distributor Report are manufactured by Smart and Friendly. Seven of the top 20 CD-Recorders on the PC Data Retail Report are from Smart and Friendly. No other manufacturer can make that claim. We look at these numbers as a validation of this company's philosophy -- develop product that delivers a real value, the best technology at the lowest possible price, and the market will reward you."

About the Rocket Replicator: The Rocket Replicator operates as a stand-alone unit that does not require a connection to a computer to operate. Capable of replicating an entire CD in less than nine minutes, the Rocket Replicator is ideal for anyone requiring duplication of moderate volumes of discs, including small software companies, musicians, educators or sales and marketing groups.

Capable of storing up to five projects on its own internal hard disk, the Rocket Replicator enables users to choose between any one of five stored disc images when making a duplicate disc.

The Rocket Replicator's simple push-button operation and easy-to-read LCD enable even an untrained staff member to operate the unit quickly and easily. From this panel, a user can choose which stored disc image to record, and can instruct the Rocket Replicator to add or remove disc images from its hard drive, all without a connection to a PC.

As a stand-alone unit, the Rocket Replicator provides added security unachievable by those who outsource the duplication of CDs. Now, any user with confidential or sensitive information, including government agencies, legal offices, health organizations and those involved in pre-patent product development can benefit from this highly secure duplication solution. With the Rocket Replicator, all sensitive materials remain in the care, control and custody of the user at all times.

The Rocket Replicator includes a valuable software suite of popular applications including:

--   Adaptec Easy CD Creator: Designed for Windows 95/98 and Windows
     NT 4.0 and above, Easy CD Creator simplifies the task of
     designing and recording data and audio.

--   Adaptec Toast: A powerful CD-Recording application for the
     Macintosh. The user interface is modeled on the Finder, offering
     full drag-and-drop support.

--   Sonic Foundry CD Architect: Writes studio-quality audio CDs,
     samples audio from compact discs, records from DAT cartridges or
     digitizes material through a Windows-compatible sound card.
     Provides extensive support for PQ editing-including track times,
     adjusting gaps between tracks from 0 to unlimited seconds, and
     printed cue sheets.

--   Sonic Foundry Sound Forge XP: Composes professional-quality sound
     tracks with more than 25 digital audio effects and processes.
     Sound Forge also lets users incorporate audio into web page
     design.

--   Diamond Cut Audio Restoration Tools 32: Cleans up clicks and pops
     from phonograph record source audio, removes hiss from cassette
     and reel to reel tape, and enhances CD audio recordings. Audio
     enhancement capabilities produce excellent audio masters for
     recording to CD.

--   MediaPath MediaAgent: The most comprehensive software only CD-ROM
     network access and management solution. Efficiently find, use and
     manage CD-ROM resources.

--   ECI Disc Inspector Pro: A complete utility package ensures that
     your discs are written correctly. Disc Inspector Pro includes
     data compare, lost session recovery, CD Table of Contents
     display, and more.

The Rocket Replicator (Part No. SAF243) is shipping now at an estimated street price of $1,499.

About Smart and Friendly: Smart and Friendly, Inc. is recognized as the industry's largest privately held manufacturer of CD-Recordable, CD-ReWritable, CD-ROM, and optical storage technology. The company was recently named the country's Number One Supplier to Retail of CD-Recorders and CD-ReWritable products by Personal Technology Research (PTR), publishers of the HOT Market Monitor USA. Smart and Friendly was also selected by NewMedia Magazine as one of the digital media industry's most influential suppliers, and placed on the NewMedia 500 List. Smart and Friendly President and CEO Perry Solomon was recently named to the Board of Directors of the Optical Storage Technology Association (OSTA) and is Chairman of the Market Development Committee.

Smart and Friendly products are available at leading retail outlets including American TV, Best Buy, CDW, CompUSA, ComputAbility, Damark, DataVision, Fred Meyer, Fry's Electronics, the good guys!, Insight Direct, J&R Computer World, Micro Center, MicroWarehouse, Nationwide Computers, Nebraska Furniture Mart, PC Connection, Staples, Value America and Wal-Mart and to resellers through D&H, Ingram Micro, Merisel, and Tech Data. Smart and Friendly products are available internationally through a network of in-country distributors and globally through CHS, Ingram Micro and Tech Data.

For product and sales information, contact Smart and Friendly at 20520 Nordhoff Street, Chatsworth, CA 91311; http://www.smartandfriendly.com. Phone 800/959-7001 or 818/772-8001, fax 818/772-2888. Smart and Friendly also offers free technical support over a toll-free line.

Keywords: CD-R, CD-Recorder, CD Rocket, CD-ROM, CD-RW, 8x.

Note to Editors: Smart and Friendly is a registered trademark and Rocket Replicator is a trademark of Smart and Friendly, Inc. Any other product names are trademarks or registered trademarks of their respective companies.


Contact:
     Smart and Friendly, Inc.
     Perry Solomon, 818/772-8001
     [email protected]
     www.smartandfriendly.com
or
     Beyond Words Ltd.
     Tracy Laidlaw, 602/569-0222
     [email protected]



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