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Macrovision Announces Multi-Year DVD Copy Protection Agreement With Anchor Bay Entertainment
SUNNYVALE, Calif.--(ENTERTAINMENT WIRE)--Aug. 18, 1999-- Macrovision Corporation announced today that Anchor Bay Entertainment has signed a multi-year agreement to copy protect its DVD (digital video disc) products for select titles. Anchor Bay offers an expansive selection of theatrical, fitness, children's and special interest titles and will also use the triangular "CP"(copy protection) logo in all of its trade publications to inform video retailers that its DVDs are protected.

"We are pleased that Anchor Bay has taken this important step in copy protecting its DVD releases," said Richard Matuszak, vice president of sales and marketing at Macrovision. "We look forward to working with Anchor Bay in using DVD copy protection as an effective tool to increase the quantity of DVD programs available to consumers without cannibalizing videocassette revenues and profits."

Macrovision's DVD copy protection is designed to prevent unauthorized copying of DVD programming to VCRs without impacting the original picture. It is now used on most DVDs being released and is the only technology of its kind that is currently available to protect against unauthorized copying to VCRs.

"Our DVD copy protection agreement with Macrovision is an important element of our long-term plan to provide a broad range of DVD titles for the consumer market," said Dan Whitt, vice president and general manager of Anchor Bay Entertainment. "It is important that we do everything within our power to limit the unauthorized copying of our DVD titles."

Macrovision is best known for the videocassette version of its copy protection technology, which is used by every Motion Picture Association of America (MPAA) studio on some or all of their videocassettes releases. In the U.S., over 1,500 corporate, educational, and special interest rights owners apply the copy protection technology to their packaged media. DVD copy protection was introduced in 1997 and has been utilized on over 75 percent of all DVDs produced in the past year.

About Macrovision

Macrovision Corporation develops and markets technologies to provide intellectual property rights management and copy protection video and audio programs and computer software. The Company provides its products and services primarily to the home video, pay-per-view, cable, satellite, video security, consumer multimedia and business software markets. Macrovision has its headquarters in Sunnyvale, California with subsidiaries in London and Tokyo.

All statements contained herein, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company's behalf, that are not statements of historical fact, constitute "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995.

Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such risks and uncertainties are outlined in Macrovision's Annual Report on Form 10-KSB for 1998 and its Quarterly Report on Form 10-Q for the quarter ended March 31, 1999, both as filed with the Securities and Exchange Commission. These factors may not constitute all factors that could cause actual results to differ materially from those discussed in any forward-looking statement. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Note to Editors: Additional background information on Macrovision Corporation can be obtained from our Web Site at www.macrovision.com.


Contact:
     Macrovision Corporation
     Miao Chuang, 408/743-8600
     [email protected]
     www.macrovision.com
       or
     Anchor Bay Entertainment
     Sue Procko Public Relations, 818/227-0677
     [email protected]



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