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Toshiba Disk Products Becomes Storage Device Division

Division Celebrates 15-Year Anniversary in the United States With Name Change Focusing on Worldwide Corporate Image

IRVINE, Calif., April 26 /PRNewswire/ -- Toshiba America Electronic Components (TAEC), Disk Products today announced its name has changed to the Storage Device Division (SDD), which will provide a consistent image worldwide for Toshiba's storage business.

"As we celebrate our 15th anniversary in the United States, we are capitalizing on our business as a leading provider of storage solutions, as well as moving toward a global positioning of our products and services to customers," said Rod Keller, vice president and general manager, Toshiba SDD. "We are the undisputed market leader in providing high-quality storage peripherals worldwide. The renaming of our U.S. business demonstrates the focus we have globally on serving this market."

For the past 15 years, Toshiba SDD has pioneered the development of performance-leading storage solutions. In 1997, the division announced the industry's first slim DVD-ROM drive and continues to lead the industry in development of optical storage solutions. In 1999, Toshiba announced the industry's first combination CD-RW/DVD-ROM drive, as well as introduced 6, 12 and 18GB hard disk drives with industry-leading areal densities.

Storage Device Division

TAEC Storage Device Division leads the market in the development, design and manufacturing of DVD-RAM, DVD-ROM, combination CD-RW/DVD-ROM and CD-ROM drives and 2.5-inch hard disk drives. Toshiba SDD markets high-quality peripherals to original equipment manufacturers, value-added resellers, value- added dealers, systems integrators and distributors in the United States. Inherent in the company's product line is the high-quality engineering and manufacturing that has established Toshiba products as worldwide leaders.

About Toshiba

Toshiba America Electronic Components, Inc. (TAEC) is the North American design, manufacturing, marketing and sales arm of Toshiba Corporation, a global technology innovator. TAEC is recognized as a leading supplier of semiconductor, electronic component and storage solutions. The company delivers technology solutions that enable OEMs to develop advanced integrated products for the computing, networking, communications and digital consumer markets. In fact, its technology offerings account for more than 30 percent of the total possible components used in desktop and portable computers. By continuing to develop leading-edge solutions that cost-effectively meet the emerging needs of the design engineering community, TAEC keeps its customers in touch with tomorrow. For additional information, please visit Toshiba SDD's Web site at

SOURCE: Toshiba America Electronic Components, Inc.

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