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Panasonic's New DVD Recorder/Player Employs Genesis Chip as a Key Component

Genesis Microchip's Pursuit Of Consumer Video Applications "Starting To Pay Off"

TORONTO--(BUSINESS WIRE)--Aug. 4, 2000--Panasonic is the latest company to announce a product utilizing Genesis Microchip's digital video-processing technology, Genesis reported today.

The Panasonic DMR-E10 DVD recorder/player features superb image and sound quality (MPEG2 recording on 4.7 GB DVD-RAM disc), multi-disc playback capability (DVD RAM, DVD Video, CD-DA, V-CD), plus easy operation with random access, program navigation, play list playback and more. The recorder/player's superb progressive-scan video is provided by the Genesis gmVLX1A-X integrated circuit.

"Our strategic investment in digital video-processing components is starting to pay off," said Peter Mandl, Genesis Microchip's Marketing Director for Consumer Video. "We're delighted to see our chips used by the world's leading consumer electronics companies. The Panasonic DVD recorder is a perfect example of a new consumer-based digital video product."

Panasonic was the first company to use a Genesis chip in a DVD player, the Panasonic H1000D (announced in August 1999).

"We chose the Genesis chip for a variety of reasons," said Eddie Esaki, General Manager, Sales and Marketing, Digital AV Network Division. "Not only does it provide outstanding video quality, but as a single-chip processor, it provides tremendous value for us. We're happy to use it again in a consumer-based product."

The gmVLX1A-X integrated circuit (IC) uses Genesis Microchip's most advanced vertical/temporal filtering and scaling algorithms to convert interlaced (television-style) video for display on high-resolution, non-interlaced displays (e.g., digital TVs, PC monitors, LCD TVs, video projectors, high-end home entertainment systems, etc.). Conversion techniques are often called "line doubling" because television video uses an "interlacing" method of displaying half the video lines at any moment. Non-interlaced displays are often called "progressive-scan" monitors because, unlike television screens, they display an entire video image in one pass.

The Genesis chip ensures output video is always clean, sharp and stable; other processing methods often produce "jaggy" or "blocky" images.

Panasonic consumer DVD products are marketed in the United States by Panasonic Consumer Electronics Company (PCEC), a division of Matsushita Electric Corporation of America (MECA). MECA is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd., one of the world's largest producers of electronics and electric products for consumer, business and industrial use. Consumers seeking more information on the company's products can call Panasonic's Customer Call Center at 800-211-PANA or access Panasonic's home page at Media interested in Panasonic press releases can gain information via the Panasonic Web site or through New Directions Public Relations' toll-free fax-back system at 888-734-7490.

Genesis Microchip Inc. -- an ISO9001-registered company -- is a leading supplier of analog, digital and dual analog-digital interface solutions for the LCD monitor markets. The company's highly integrated semiconductors are also used in digital displays, DVDs, home theater equipment and many other consumer applications. Genesis chips have been used in products from Acer, Apple Computer, Daewoo, Dell, Fujitsu, IBM, In Focus Systems, Hitachi, LG Electronics, Mitsubishi, NEC, Philips, Samsung, SGI, Sharp, Sony, Tatung, ViewSonic and more than 200 other companies.

Genesis is headquartered in Thornhill, Ontario, Canada, while its U.S. subsidiary is located in Alviso, California. Further information is available at:

Editor note: Panasonic is a registered trademark of Matsushita Electric Industrial Co., Ltd.


  • CD-DA (compact disc-digital audio)
  • DVD (digital versatile disc)
  • DVD-RAM (digital versatile disc-random access memory)
  • MPEG (Moving Pictures Experts Group)
  • V-CD (video-compact disc)

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