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Pioneer First to Market With 10X DVD-ROM/40X CD-ROM

Company Now Shipping Industry's Fastest DVD-ROM Drive

LONG BEACH, Calif.--(BUSINESS WIRE)--Sept. 22, 1999--Pioneer New Media Technologies Inc. announced today the immediate availability of the industry's first 10X DVD-ROM drive. The fastest DVD-ROM drive on the market, Pioneer's DVD-114/104S offers speeds that are 10 times (max.) faster than first generation DVD-ROM technology.

The 10X DVD-ROM is compatible with single and dual layer DVD, DVD-R, CD-ROM and CD-R media, preserving compatibility with conventional CD formats. Pioneer's most sophisticated drive to-date, the 10X DVD-ROM's performance is enhanced by its ability to rapidly access specific data areas. It offers random seek times of less than 90 msec for DVD-ROM (70 msec for CD-ROM) and access times less than 100 msec (80 msec for CD-ROM).

"By adding rapid access capabilities to our 10X drive, we've created a high powered solution based on the increasingly popular DVD standard," said Paul Dempsey, executive vice president, sales and marketing, Pioneer New Media Technologies. "With a solid path to future development and its ability to read legacy media, DVD technology gives buyers confidence they are making the right choice in a constantly changing market."

Current versions feature an ATAPI interface, which supports PIO mode 4, DMA multi-word mode 2 and Ultra DMA 33. Both slot-load (DVD-104S) and tray-load (DVD-114) options are available. Ultra SCSI drives will be available in late 1999.

Pioneer's slot-in disc mechanism features a chucking system for safer disc loading and unloading. The mechanism grips the disc by both edges without touching the data surfaces and its gentle operation eliminates any risk of damage. In addition, ejected discs are held in the slot with the central hole accessible to allow the discs to be removed without leaving fingerprints on the data surfaces. Both the slot and tray models provide added flexibility by enabling both horizontal and vertical mounting.

Pioneer's DVD-ROM drives feature a 512 KB buffer memory, audio output, a front panel headphone jack and volume control knob. Compatible with the Windows 9X Plug and Play standard, the drive is easy to install and use.

The 5.25-inch half-height drives measure 148x207.5x42.3mm (WxDxH) and weigh 1.0 kg. The drive is available now through OEM and distribution channels. The estimated street price is $125 (ATAPI).

Pioneer New Media Technologies

Pioneer New Media Technologies Inc. is dedicated to bringing the very best of leading-edge technology to market. Pioneer invented the world's first multiple-disc CD-ROM changer and offered the first multifunction optical drive capable of reading and writing to both MO and WORM. The Optical Division's products include first to market DVD-R and DVD-ROM drives; CD-ROM drives, changers and jukeboxes; optical drives; MO, WORM, and DVD-R media for a wide range of storage solutions in the education, government, legal, banking, medical, insurance, finance, industrial and general business markets. The company is a leading supplier of optical drives to the majority of first tier OEM PC manufacturers. For more information, contact Pioneer New Media Technologies, Inc. at 2265 E. 220th Street, Long Beach, Calif. 90810; phone (310) 952-2111 or (800) 444-6784; URL: www.pioneerusa.com.



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