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Pioneer Announces Distributor Agreement for CD-R Media

Digital Storage Agreement Expands Pioneer Media Availability

LONG BEACH, Calif.--(BUSINESS WIRE)--Nov. 15, 1999--Pioneer New Media Technologies Inc., a leader in optical storage, Monday announced that it has an agreement with Digital Storage Inc. (DSI) to distribute CD-Recordable media in the reseller market.

The agreement will also allow DSI to distribute Pioneer media through partnering companies Nexel and Exel del Norte.

"These companies specialize in distribution and have insight into the CD-R media markets," said Paul Dempsey, executive vice president of sales and marketing for Pioneer's Optical Division. "This agreement will help us continue to gain marketshare in the competitive CD-R arena."

Digital Storage will offer customers the ability to purchase branded media in individual jewel cases, as well as 100-disc spindles. Printable media will also be available.

"The addition of Pioneer's CD-R media complements our existing product lineup," said Andrew Love, director of marketing, Digital Storage. "The brand equity Pioneer brings can only add value to our customers."

Digital Storage Inc.

Founded in 1986, Digital Storage is a specialty distributor of new technology computer supplies. Product offerings include optical discs and drives, CD-R, removable disk cartridges, tape backup media and drives and computer magnetic tape, among others. The company emphasizes the sale of high-quality, internationally known, name-brand product lines.

For more information on Digital Storage, call 800/232-3475 or visit the company's Web site at Nexel can be reached by calling 305/599-8883. Exel del Norte can be reached at 011-5-8-363-6410.

Pioneer New Media Technologies

Pioneer New Media Technologies Inc. is dedicated to bringing the very best of leading-edge technology to market. Pioneer invented the world's first multiple-disc CD-ROM changer and offered the first multifunction optical drive capable of reading and writing to both MO and WORM.

The Optical Division's products include first to market DVD-R and DVD-ROM drives; CD-ROM drives, changers and jukeboxes; optical drives; MO, WORM and DVD-R media for a wide range of storage solutions in the education, government, legal, banking, medical, insurance, finance, industrial and general business markets.

The company is a leading supplier of optical drives to the majority of first tier OEM PC manufacturers. For more information, contact Pioneer New Media Technologies Inc. at 2265 E. 220th St., Long Beach, Calif. 90810; phone 310/952-2111 or 800/444-6784; URL:

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